Australia orders AI nudify platform to strengthen child protection measures

Australia’s eSafety Commissioner has issued a formal Direction to Comply against an AI-powered nudify platform under the country’s Age-Restricted Material Codes.

The service allows users to upload images of real people and generate sexually explicit deepfake content. Australian authorities say the platform failed to implement adequate safeguards preventing access by children.

Under the enforcement notice, the provider has 14 days to introduce stronger protections. If it fails to comply, eSafety may seek civil penalties of up to AUD 49.5 million and request search engines to delist the platform.

The regulator did not publicly identify the company, stating that naming the service could unintentionally increase traffic to the site.

According to eSafety, the Argentina-based provider attracted nearly 40,000 Australian visits per month by March 2026. The agency said it had attempted to engage with the company after the Codes entered into force in March, but the provider did not respond.

The case focuses on AI-generated sexual content involving real individuals. Authorities warn that such services can facilitate image-based abuse, sexual extortion, cyberbullying, and the creation of child sexual exploitation material.

The enforcement action is the first taken under Australia’s Age-Restricted Material Codes for systemic non-compliance. The Codes were introduced to reduce children’s exposure to pornography, violent material, self-harm content, and other age-restricted online material.

The action also follows broader Australian efforts to regulate AI-generated sexual content. The government announced plans in 2025 to introduce legislation banning nudify services used to create non-consensual explicit material.