TikTok bans ‘SkinnyTok’ hashtag worldwide
Concerns about online safety and youth health have sparked a new showdown between national regulators and the EU authorities in the digital arena.
TikTok has globally banned the hashtag ‘SkinnyTok’ after pressure from the French government, which accused the platform of promoting harmful eating habits among young users. The decision comes as part of the platform’s broader effort to improve user safety, particularly around content linked to unhealthy weight loss practices.
The move was hailed as a win by France’s Digital Minister, Clara Chappaz, who led the charge and called it a ‘first collective victory.’ She, along with other top French digital and data protection officials, travelled to Dublin to engage directly with TikTok’s Trust and Safety team. Notably, no representatives from the European Commission were present during these discussions, raising questions about the EU’s role and influence in enforcing digital regulations.
While the European Commission had already opened a broader investigation into TikTok over child protection issues in early 2024 under the Digital Services Act (DSA), it has yet to comment on the SkinnyTok case specifically. Despite this, the Commission says it is still coordinating with French authorities on matters related to DSA enforcement.
The episode has spotlighted national governments’ power in pushing for online safety reforms and the uncertain role of the EU institutions in urgent digital policy actions.
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