The Electronic Frontier Foundation has launched a campaign calling on tech firms to expand end-to-end encryption

The Electronic Frontier Foundation has launched a campaign titled ‘Encrypt It Already’, urging technology companies to expand the use of end-to-end encryption across their services. The campaign targets Meta, Apple, Google, Bluesky, Telegram, and Ring.

End-to-end encryption is a technical method that ensures only the sender and intended recipient can read messages or access stored data. When properly implemented, neither the service provider nor third parties can view the content. EFF argues that this approach is one of the most effective ways to protect private communications and personal files, particularly as digital services increasingly store sensitive information.

According to EFF, many platforms either offer end-to-end encryption only for limited features or do not enable it by default. In some cases, companies have announced encryption plans that have not yet been fully implemented. The organisation is calling on companies to complete those commitments, turn on existing encryption features automatically, and introduce encryption where it is currently missing, such as for backups or connected devices.

The campaign also invites users to contact companies directly. Through a dedicated website, users are guided to feature request tools and suggested messages that can be shared publicly, encouraging companies to prioritise encryption in their products.

EFF frames the initiative as a continuation of earlier efforts to improve digital privacy. A previous campaign in 2019 focused on fixing security and privacy issues across popular platforms, which EFF says contributed to changes in how some services handle user data.