Brazil approves first law to protect children’s rights online
Brazil has passed its first dedicated law to protect children online, updating its 1990 child protection statute for the digital age. The ECA Digital, signed by President Luiz Inácio Lula da Silva, bans behavioral advertising aimed at minors, restricts misuse of children’s personal data, and revives a ban on 'loot boxes' in video games. The law takes effect in March 2026






