noyb study finds users prefer non-tracking options when genuinely available
A new study commissioned by noyb examines how people navigate 'pay or okay' consent models and whether these systems provide a genuine choice. The research finds that most users reject tracking in principle but accept it when no alternative is provided. When a non-tracking, ad-supported option is introduced, users overwhelmingly shift toward it, indicating that current consent structures do not reflect their actual preferences and raise questions about the voluntariness of consent under EU da Sources








